SOEMA is a fictional B2B brand operating in a near-future scenario in which the victims of infrastructural processes are recycled into raw materials for new building products.

The project begins with the question: “What if human bodies became construction materials?”. By adopting
the language and visual codes of corporate communication, sustainability, and innovation, SOEMA makes
an ethically unacceptable practice appear credible and legitimate.

This speculative scenario amplifies a dynamic that is already present in contemporary society: the ability
of economic and communication systems to transform exploitation, loss, and violence into profit.